Tag: podcast

How to Promote Your Microcast and YKYZ

Why should you promote your microcast? Well, there are a few reasons why. First of all, people won’t listen unless you promote them. I’ll go over ways to do that in a bit, but it can be as simple as an eye-catching title or a relevant topic that gets people talking. Second, promoting your microcast, and thus YKYZ, helps the site, which helps you because if YKYZ is successful, you have a good chance to be a success as well. It’s all intertwined – the circle of life if you will. Last, promoting your microcast is necessary because there is a ton of content out there. People aren’t likely to accidentally stumble across it. You have to shove it right in front of them so they have to stumble upon it. How do you do that? There are quite a few ways, some of which I’ll go into below.

Word of Mouth

I’ve listed this one first because it’s the easiest and the most likely to get results. If you have friends, relatives, neighbors, or work colleagues, mention your microcast in conversation. “What are you doing to stay busy these days?” “Well, I have a microcast on this site called YKYZ – let me send you the link!” Simple as that. If you haven’t already, go here  https://blog.ykyz.com/index.php/how-to/email-signatures/ to change your email signature to promote your microcast. It takes maybe five or ten minutes, and then every email you send will have a link to your microcast at the bottom.

Social Media

If you haven’t already, follow YKYZ on Facebook and Twitter. Like and share/retweet the official YKYZ posts, and any of the other YKYZ users’ posts you wish. Start your own account – you don’t have to have an account on every social media site, although that will certainly get you more exposure. However, if you only have time for one, pick a platform you will be most likely to engage with. Spend time gathering followers – this can be as simple as liking or commenting on posts, following users with similar accounts – e.g., if your microcast is about gaming, follow other gamers, etc. Make sure to post at least once a day, and ideally four to five times throughout the day. This can be done in five minutes or less – just click on the drop-down link under your episode, then select the link for either Twitter or Facebook. This eliminates the long link in your posts and makes it look more professional. Try to be engaging – grab people’s attention. Ask questions – people love to give their opinion. Another thing I would suggest is using relevant hashtags. For example, those of you who have historical/education microcasts, try using #homeschooling or #homeschool to get your microcast to parents or teachers who could use it. And, as always, make sure to tag YKYZ in your posts!

Linktree

Addie from Music and Peace did a great job with this on Reddit, so I won’t go into a lot of detail. https://www.reddit.com/r/YKYZ/comments/esiqc5/linktree_for_your_instagram_and_social_media/  Basically, this allows you to combine all your links for various platforms into one spot. You can just use this link for promotion instead of trying to decide if you should post your Spotify or your iTunes link. It takes maybe 2 minutes to set up each link. Make sure this is posted in your bio/profile on social media as well – I’m not as familiar with Facebook, but I know Twitter has a website option you can put this in.

Upload your microcast to podcasting platforms

There are tutorials in the YKYZ blog on how to do this for some of the more popular sites: https://blog.ykyz.com/index.php/how-to/. Again, this takes maybe five or ten minutes – once you get the hang of it, it’s pretty much autopilot. Some sites require verification, others just let you upload and go. YKYZ automatically uploads to the sites, so once you’ve done it, that’s it. New episodes show up on iTunes or wherever you’ve uploaded every time you upload to YKYZ.

Say Hi to the new users

When you go on the YKYZ site, take the time to go to https://ykyz.com/c/intros. Go through the list of new users and say Hi. Even if that’s all you say! It can be a little intimidating to talk into the void, so to speak, and sometimes new users don’t stay for very long. If you notice a new name, try to engage with them, even if their microcast or comment isn’t something you would necessarily find relevant to you. It’s about being friendly and making them feel at home so they want to stick around. Community is a big thing here, and we want new users to feel welcomed.

Time to take action!

I know we are all busy right now, lives have been rearranged, and things are uncertain. But I’m pretty sure we can all find ten or fifteen minutes a day to promote our microcasts, and, by extension, YKYZ. Any of the action items listed above should take you five-fifteen minutes, and you’ll be surprised by how much progress you will make. It’s encouraging to see your followers grow, and to see people on the site that you know came there because of you. So here’s to YKYZ – and all of us. Let’s all pull together – promote like crazy, let people know there’s a site out there that is friendly, doesn’t censor, and is exciting and engaging – something we are all proud to be a part of. Cheers!

Editor’s Note: Originally posted on 4/1/2020. Updated on 4/13/2020, for sake of clarity.

Why You Should Microcast While It’s Hot!

Everyone today has a YouTube channel, podcast or even a streaming show they push. It is the future of entertainment and nothing will change that. Today the average person can make money from the comfort of their own home by simply making a video and monetizing. Due to the increase saturation however, the market has become almost impossible to jump into. It has adapted the “Rockstar” concept of needing an immense amount of luck to achieve success.

That is not the only thing standing in your way either. YouTube’s adpocalypse and more have hinder even the best YouTuber’s ability to capitalize on advertising. Creators have now adapted to a whole new marketing scheme that goes far beyond Twitch and even Twitter. YouTubers are now streaming on Twitch, Streamers are now reviewing games on YouTube, the industry is changing everyday. New ways of standing out themselves are being saturated.

So now is the time. Depending on the video, it can take an entire day of editing to post content, just for it to be taken down due to rule violations. That’s where YKYZ.com comes into play. Free speech and content creation over the last couple of years has been blockaded behind rules and fear. “I can’t post this video because I’m on my final strike, and could lose my channel.” “This is too political to post, so I’m staying away from it.”

Have your say is so much more than a slogan, it’s a philosophy. You can report long form news on your favorite platform, but why not bring it to a place you can speak freely as well. Watching your tongue to keep your subscriber count up? Let them know they can come to ykyz.com for a little extra conversation where you present how you FEEL about a topic. Everyone reports the news, make your fan base interact with it. Interact not behind a keyboard, but in front of a mic for all to hear.

Most sports seasons are on hold or completely canceled right now. Maybe you do not have enough news to make a normal twenty minute video? Bring it to YKYZ and microcast it. Content should not be hidden behind quantity. The most important things ever said happened in less than ninety seconds.

Microcating is the future of content creation. It can not only be an add on to a service you already offer, but the home to your thoughts and feelings. A home to your new fan base.

Cast of the Week XII

CotW XII
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwxii

Here are the winners of Cast of the Week XII.

But first, some shoutouts:

Shoutout to our newest members of the 100 club: Andrew Steiner of Steinerland and Brian Thornsburg of Ranting and Raving. Put on your monogrammed green jackets, light up a cigar, and welcome to our exclusive club.

Shoutout to Sophia for spicing up our first week of March Madness with several episodes about the strange human custom of intentionally consuming things that burn our mouths.

Shoutout to Joel for finding a way to make a cast even more micro with his Bleat March Madness – The Micromicrocast. Unfortunately, I had to listen twice to realize the feeling of micro-deja-vu was well earned.

Shoutout to Kayla aka Violaceous Curiosity for jumping hard into March Madness with some well-done swaps.


Before we get to the winners, here are the honorable mentions for this past week.

15. Pumped Up Kicks by BeyondRhythm
He gives us the background on Foster for the People’s wonderfully cheerful song about teen angst with an imaginary(?) body count. Props to Cyannade for ending this episode the best possible way, with that maddeningly catchy whistling.


38. Earn online with the right chair by Poegosi The Poet
Microcasts call for micro topics, and Poegosi gets that right in this lovely little episode about finding just the right chair to keep you comfy, but not so comfy that you drift off. For my own part, I recommend adding a recliner to your office to give yourself a dedicated napping chair.


And now, on to the winners:

Runner-up:
124. To my wife by Aspie and Proud.
Elsa penned, then pronounced and posted this perfectly lovely ode to her partner. Well done and well within the spirit of March Madness experimentation.


Grand prize:
159. Use Headphones for this exercise by Doctor Irish
The good doctor picks up the top prize with this audio experiment, complete with show notes in an informative reply. We also strongly recommend listening to episode 160. Try this -Ambient Sound- Story Time an Audio Experience. Which uses background noises to great effect.


You may have noticed that we only gave out two prizes this week, yet we promised three during this month. In a moment of mixing things up ourselves, we’ve decided to give at least one prize next week to a swap cast, and offer a bounty to both the swapper and the swappe for double-dipping fun. Stay tuned to ykyz and don’t forget to get weird this March while you still can, it’s back to gray jackets and Cisco’s hold music next month.

Cast of the Week XI

CotW XI
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwx


Before we get to this week’s winners, we have some shoutouts to microcasters who made our week great.

Shoutout all seven microcasters who entered the 100 episode club this week. I’m talking about you Black Girl Baker, Dancing Bartender, Aspie and Proud, Astrocast by Diz, Plant Based Podcast, Voluptuous Voyager, and last but not least, xXxDisturbedOnexXx

We’re sending a second Shoutout to the Voluptuous Voyager for her episode 97. Be the bigger person? which is not only good but experiments with a delayed intro. While certainly not an approach that works all the time or for all microcasts, it worked well here and we encourage you to try out new things, especially this month (did we mention it was March Madness on ykyz?)

Shoutout as well to all of you who have offered to help out generally with promoting ykyz, we’ll be counting on your efforts to take ykyz up to 11.

Honorable mentions
Before we get to the prize winners, here are the honorable mentions for this week.
 
30. Steelman-ing by Just Thinking Aloud
Mark provides us with a concise, well thought out description of this important technique in arguing, which involves making the strongest possible case for your opponent before you begin to attack it.


145. You Should Never do this. The Stigmas in Health by Doctor Irish
In this episode, the good doctor gives us an important reminder to distinguish between the patient and the condition, and not stigmatize people by identifying them with their disease. I’d also highly recommend listening to the Doc’s episode 20. 600 Dollars on microtransactions on his Imperfect Reviews microcast, a warning tale for anyone who lets the little ones access an app store, intentionally or otherwise.


80. I Was A Communist by SteinerLand
Andrew tells us his first two words when growing up on the Kibbutz, an institution which is on the ropes in large part because people move away from them in search of Andrew’s third word.


Winners:
Just for March Madness, we’re adding a third prize level.  

Third place:
12. Paranoid Android by BeyondRhythm
This well-crafted episode by Cyannade tells the story behind one of my favorite Radiohead songs. Rich in detail, and bookended by a couple of nicely appropriate sonic touches, BeyondRythm picks up our inaugural third place with an entry that’s well worth the 90 second listen.


Runner up:
22. Disneyland is Too Expensive by The Broken Down Starship
James clearly touched a nerve with his discussion of the high cost of Disneyland. Mixing news, official explanations, and a personal take, this excellent episode expertly lays out a lament shared by all too many parents.  


Grand prize:
145. Chili Bricks – Just Add Water by SnippetsWithSophia
With her signature mix of perfectly recorded episodes, quirky history, and heaping spoonfuls of information, Sophia once again puts the spice in our bowls and takes home top prize in this week’s microcast cook-off. Who knew the freeze-dried bags of beef stroganoff campers carry today can trace their lineage back over a hundred years to bricks of dried beef, fat, salt, and chilis. Either way, it beats lembas bread.


Thanks to everyone who took part in CotW XI, talk to you soon on ykyz!

Cast of the Week IV

CotW IV winners!
You can find all of the nominees for this period at: https://ykyz.com/c/na?faveOf=cotwiv

u/mattasher writes:
And now, without further ado, here are the winners of CotW IV.

But first, some shoutouts:

Shoutout to Doctor Irish, our Rookie of the Week. The good Doctor blasted through his first level requirements with dozens of high-quality episodes and great community engagement. We were prepared to offer a Rookie Referral bonus to whoever got the doc to pay us a house call, but it turns out he found our job ad directly.

Shoutout to the Dancing Bartender, who was lost at sea for over a week. Good to see him back and contributing more tales of tall ships and life at the corners of the map labeled “Here be monsters”.

Shoutout to CatGuruJoanie for our new favorite intro/outro. You make us purr with delight, and meow like little kittens.

And now on to the CotW winners.

But first, a suggestion. If you are having trouble remembering the best episodes of the last week to nominate, we recommend using the “favorite” feature to Heart your top episodes each week. That makes it easy to review what you liked best, just go to https://ykyz.com/f/YourUsername to look back over your faves.

And now on to the CotW winners.

But first, here are the runner’s up:

EP44 protest dressing by fashionmusings
A follow up to last week’s winning entry about fashion police, this one might have taken a top prize again if she’d included some nice juicy examples of specific protest wear.


Ep.5 What is an American? by Alba of The Culture Mix
This brief but thoughtful episode asks the question in its title and gives a few ways to look at it.


Ep 14 Horoscopes vs Astrology by Astrocast By Diz
Diz gets us up to speed with a detailed definition of Astrology and Horoscopes in this content rich, well recorded microcast episode.


And now, on to the CotW winners:
Second prize:
In “Song Reco”, Music and Peace tells the tale behind one of the most famous folk/blues songs of all time. Packed with detail but not overwhelming, Addie’s recommendation takes us back to song’s origins in the 30’s, then forward to the 60s when it became a monster hit for The Animals. Don’t spend your lives in sin and misery, tune in to Addie’s Music and Peace microcast instead.


Grand prize:
There wasn’t much debate about which episode deserved the top spot this past week. Our favorite Millennial Jonathan nailed it with his creative, high effort, perfectly executed episode titled “Grocery”. In just 90 seconds, Jonathan takes us on an epic coffee run that goes from home to the grocery to the annoying self-checkout lane, complete with sound effects and mega stuff Oreos. His checkout total for coffee plus extras may have hurt his wallet, but he’s going to be just fine after taking home this week’s Grand prize.


Thanks for another great week of episodes at ykyz!

Cast of the Week II

Cast of the Week (CotW) winners

All CotW entrants are nominated by you, and chosen by ykyz founder u/mattasher.

You can always find the most recent nominees at:
ykyz.com/f/castoftheweek

u/mattasher writes:

We had lots of great microcast episodes this past week! But before we get to the winners, I want to highlight a few non-microcast Bleats. The most interesting conversation starter of the week was Amandalotta’s “iPhone for littles?” which drew lots of strong opinions about kids owning expensive cellphones. Feel free to check it out for yourself.

Amandalotta also asked the vital question, Where do you find a dog with no legs? See the answer for yourself.

Special mention also goes to ThatOneGirl for her 4-bleat series on “The Demon Midwife”, a fascinating story that just missed the deadline for last week’s Cast contest.

Runner’s up for CotW:

Ep.4 Life Bites – Story Idea by Life Bites Podcast
Conner presents an interesting dilemma, Do you wake up a sleeper only to tell them that the world is about to end?

EP4 Travel Skincare by Brown Skin Pearls
Clare provides practical, specific advice about skincare and travel. Solid, informative, interesting.

Ep. 19 YouTube by IAmMillennial
IAmMillennial swears he doesn’t fall down YouTube rabbit holes, then takes us down his most recent YouTube rabbit hole, babies sneezing. Who knew that was a thing?

Second place:

EP35.Homeschool vs Public School by ILoveEveryone
ILoveEveryone presents a single strong, well researched argument related to equity and state funding of public school, vs the lack of support for home school students.

First place:

Ep29 Music and Peace by Music and Peace
Addie gives an impassioned, yet calm and thoughtful meditation on gatekeeping in music. Perfectly scripted and well recorded, Addie’s plea for opening up the musical garden to all those who want to admire it, is worth listening to at least twice.

Some final thoughts this week about the microcast. Some of you are beginning to get the hang of the format, and to dominate it. As you go about producing your episodes, keep in mind the distinction between microcast episodes and Bleats generally. General Bleats are about conversation. Microcast episodes present information and perspective. They may ask for feedback, but they aren’t just topic starters to kick off a conversation. Note in particular how The Broken Down Starship’s outstanding “Biggest Disappointment” episode introduces a topic, then does much more by going into details about the topic generally, and outlining a specific case of disappointment with well-thought-out context.

Cast of the Week I

Winners of the “Cast of the Week” contest

Today marks the end of the first contest for the best microcast of the week. Thank you to everyone for nominating episodes!

You can always find all most recent nominees:

ykyz.com/f/castoftheweek

Note there are two pages of nominations. We created this list using the new ykyz favorites feature. See if you can figure out how to favorite Bleats and view your list of favorites.

Before we get to the winners, here are the runner’s up from last week:

EP9 Guilty Pleasures by Life, Love, & Vibes:
This fun episode goes through the top three guilty pleasures of microcaster Life, Love, & Vibes.


EP5 On Fandoms by The Broken Down Starship:
In just one minute, this insightful episode captures the complicated dynamic between fandoms and their shows. 


EP21-Gingerbread by ThatbeardedSwede: 
This lovely, mouth watering episode by ThatBeardedSwede hit all of our senses, and left us with a warm glow of nostalgia.


Ep12 Music and Peace by Music and Peace:
In this tightly scripted, densely informative episode, Addie gives us a great introduction to the intersection of music and peace in the 60’s.

And now, on to the winners!

Second prize goes to:

Ep 1.8 Hygge by 60 Second Shalom:
This delightful microcast episode gives a rich description of a Scandinavian term that means “the pursuit of everyday happiness”. Well recorded and perfectly paced, this sixty-second slice gave us lovely introduction to an idea that resonated with many other ykyz’ers.

First prize goes to:

Ep. 7 Introvert Nation by IAmMillennial:
In this episode, IAmMillennial nails the microcast format with a perfect mini-intro, high quality audio, and a well scripted text. The episode is fun, engaging, and despite the short length takes us on a mini-journey that captures a slice of IAmMillennial inner life, and of the times we live in.


Congratulations to 60 Second Shalom and IAmMillennial. Your prizes will be sent out today!

Keep your eye out for great episodes this coming week, and let us know if you referred any of the winners or runner’s up.