Behind the Microcast:


We will start with some easy ones, what is your ykyz username?
My main ykyz username is DoctorIrish. However, I also have a second one that I do reviews on and it’s called ImperfectReviews.

What do people call you in your everyday life?
In my everyday life, my friends and family call me Noah.

Where are you from?
I am originally from Ireland!

What occupation do you have outside of the microcasting world?
Outside of the microcasting world, I am a Doctor.

What got you into microcastings?
While looking up information on “microsatellite” I came across the phrase “microcast”, some further investigation led me to ykyz. I saw the website was pretty new and interesting and the idea of starting a microcast about health topics, stuff a Doctor could answer seemed really appealing to me. Eventually, I got offered a contract and that motivated me to keep on doing it. Now I find it a fun side hobby and a challenge to condense all these complex health information topics into 90 seconds or less.

What is your microcast about?
I always use the phrase “anything a Doctor could answer” because it’s more than just Health and wellness. We’re taught to address every aspect of the patient, including their lives. So, I make my microcast broad and try to talk about lots of different things, not just disease and health, but things like medicine, mental health, medicine and sociology or medicine and anthropology. The possibilities are endless.

What led you to pick the topic you did?
It’s the field in my life I specialize in, that I trained in for so many years. I have a passion for it and I want to keep growing. If I learn to condense information into 90 seconds or less of course that can be helpful also. I think this topic will help me grow as a Doctor and as a person. I’ve also always had a passion for helping people learn. If someone takes information that’s relevant to them from my microcast, then I feel very humbled and happy.

What would you say your favorite thing about microcasting is?
Tough question! There’s a lot to enjoy actually. Challenging myself to fit a topic into 90 seconds is always a satisfying outcome after creating the microcast. Microcasting has taught me a lot, like how to use recording programs, how to be more articulate and speak more confidently. It’s another way to express creativity because I can choose music, the intro, content delivery style and so much more.  However, my absolute favorite thing about microcasting is engaging with my community on ykyz. I’m always happy to hear from people that bleat back regarding a microcast I put up. It’s exciting and so humbling that someone would take the time to listen.

Do you have a creative process you use when making a microcast episode?
I do have a formula I follow. First, I keep in mind questions that people have asked me in real life and of course suggestions I receive on Discord and Twitter and other social media. During my day I write on a bunch of post-it notes, ideas for episodes that occur to me also, and they do come up randomly! I ask myself questions a lot. Then, I write a script with bullet points, stick to them and from experience I know how much writing is going to translate into a 90-second microcast. Next comes choosing how I will deliver the information, what kind of intro is catchy and a title that both stands out and is informative.

Do you write scripts for your microcast episodes?
90% of my microcasts are scripted. I write bullet points that help guide me to the next point and in between points although I often improvise. The script is a kind of a template for the topic.

What type of recording equipment do you use?
I use a Blue Snowball Microphone with a pop filter and Audacity is the program that I use to record my microcasts and edit them.

If you could interview anyone for your microcast, who would it be and why?
Really tough question, there are a lot of people I would love to interview, so many actors and actresses definitely because there is definitely a lot to learn about the way they see health, their role in health as a role model, just the topics are endless… I’ll put a pin in that question for now! For now, realistically I would love to interview anyone else that has a passion for health.

If you could switch loves with another microcaster on ykyz for just one day, who would you pick and why?
I have mulled this question over and there are so many. I really enjoyed switching places with AlbaoftheCultureMix and talking about Ireland. I would love to talk about other cultures as I have lived all around the world. For now, I would have to say NerdyOldGuy because I too have a passion for gaming and the idea of being immersed in the industry of gaming, getting to write about it, microcast and get excited about new projects sounds amazing.

Do you have any pets?
Just the one, pet rabbit!

What’s your favorite food or type of food?
Nothing beats a homemade cheeseburger. Maybe a chicken tikka masala with warm naan comes close though.

How about a favorite color?
Black looks good on everything!

Can you share any hidden talents with us all?
I studied music and art for years before I knew what I wanted to do. I play guitar, bass, and even the double bass! I would love to pick up another stringed instrument. As well as that, I can speak French and Irish (maybe not as fluently as in the past).

What type of music do you like listening to?
When I was younger I would have said Nirvana, Dream Theater or Led Zeppelin. But now, after studying music, my appreciation for music in virtually all its forms has made it really impossible for me to pick any one song or band. Nevermind, I pick Led Zeppelin lol.

What are some of your favorite movies or shows?
I watch the same dumb shows over and over again. I’ve watched The Office at least 15 times. I watch Always Sunny in Philadelphia, Parks and Rec, Scrubs, Father Ted and Better Call Saul on repeat too.

Lastly, what are some future plans you have that you wouldn’t mind sharing?
To keep growing the microcast, work on improving the quality and the number of episodes and topics and of course reach out to more potential listeners. I want to help grow ykyz and become more involved in it and be there to see it when it inevitably succeeds! For my professional career, I want to enter into a subspeciality of medicine and help more people.

How to Promote Your Microcast and YKYZ

Why should you promote your microcast? Well, there are a few reasons why. First of all, people won’t listen unless you promote them. I’ll go over ways to do that in a bit, but it can be as simple as an eye-catching title or a relevant topic that gets people talking. Second, promoting your microcast, and thus YKYZ, helps the site, which helps you because if YKYZ is successful, you have a good chance to be a success as well. It’s all intertwined – the circle of life if you will. Last, promoting your microcast is necessary because there is a ton of content out there. People aren’t likely to accidentally stumble across it. You have to shove it right in front of them so they have to stumble upon it. How do you do that? There are quite a few ways, some of which I’ll go into below.

Word of Mouth

I’ve listed this one first because it’s the easiest and the most likely to get results. If you have friends, relatives, neighbors, or work colleagues, mention your microcast in conversation. “What are you doing to stay busy these days?” “Well, I have a microcast on this site called YKYZ – let me send you the link!” Simple as that. If you haven’t already, go here  https://blog.ykyz.com/index.php/how-to/email-signatures/ to change your email signature to promote your microcast. It takes maybe five or ten minutes, and then every email you send will have a link to your microcast at the bottom.

Social Media

If you haven’t already, follow YKYZ on Facebook and Twitter. Like and share/retweet the official YKYZ posts, and any of the other YKYZ users’ posts you wish. Start your own account – you don’t have to have an account on every social media site, although that will certainly get you more exposure. However, if you only have time for one, pick a platform you will be most likely to engage with. Spend time gathering followers – this can be as simple as liking or commenting on posts, following users with similar accounts – e.g., if your microcast is about gaming, follow other gamers, etc. Make sure to post at least once a day, and ideally four to five times throughout the day. This can be done in five minutes or less – just click on the drop-down link under your episode, then select the link for either Twitter or Facebook. This eliminates the long link in your posts and makes it look more professional. Try to be engaging – grab people’s attention. Ask questions – people love to give their opinion. Another thing I would suggest is using relevant hashtags. For example, those of you who have historical/education microcasts, try using #homeschooling or #homeschool to get your microcast to parents or teachers who could use it. And, as always, make sure to tag YKYZ in your posts!

Linktree

Addie from Music and Peace did a great job with this on Reddit, so I won’t go into a lot of detail. https://www.reddit.com/r/YKYZ/comments/esiqc5/linktree_for_your_instagram_and_social_media/  Basically, this allows you to combine all your links for various platforms into one spot. You can just use this link for promotion instead of trying to decide if you should post your Spotify or your iTunes link. It takes maybe 2 minutes to set up each link. Make sure this is posted in your bio/profile on social media as well – I’m not as familiar with Facebook, but I know Twitter has a website option you can put this in.

Upload your microcast to podcasting platforms

There are tutorials in the YKYZ blog on how to do this for some of the more popular sites: https://blog.ykyz.com/index.php/how-to/. Again, this takes maybe five or ten minutes – once you get the hang of it, it’s pretty much autopilot. Some sites require verification, others just let you upload and go. YKYZ automatically uploads to the sites, so once you’ve done it, that’s it. New episodes show up on iTunes or wherever you’ve uploaded every time you upload to YKYZ.

Say Hi to the new users

When you go on the YKYZ site, take the time to go to https://ykyz.com/c/intros. Go through the list of new users and say Hi. Even if that’s all you say! It can be a little intimidating to talk into the void, so to speak, and sometimes new users don’t stay for very long. If you notice a new name, try to engage with them, even if their microcast or comment isn’t something you would necessarily find relevant to you. It’s about being friendly and making them feel at home so they want to stick around. Community is a big thing here, and we want new users to feel welcomed.

Time to take action!

I know we are all busy right now, lives have been rearranged, and things are uncertain. But I’m pretty sure we can all find ten or fifteen minutes a day to promote our microcasts, and, by extension, YKYZ. Any of the action items listed above should take you five-fifteen minutes, and you’ll be surprised by how much progress you will make. It’s encouraging to see your followers grow, and to see people on the site that you know came there because of you. So here’s to YKYZ – and all of us. Let’s all pull together – promote like crazy, let people know there’s a site out there that is friendly, doesn’t censor, and is exciting and engaging – something we are all proud to be a part of. Cheers!

Editor’s Note: Originally posted on 4/1/2020. Updated on 4/13/2020, for sake of clarity.

Cast of the Week XIV

CotW XIII
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwxiv

And now, without any further ado, we present the winners of the 14th weekly CotW.

But first, some shoutouts:

Shoutout to Life in Ancient Egypt for passing 100 episodes this past week, and marking the occasion with a celebratory cast about celebrations in, you guessed it, Ancient Egypt.

Shoutout to both SmartMoney and DoctorIrish for passing the 200 episodes mark. So did NerdyOldGuy, and I’m not gonna lie, he had us in the first half of the episode.

Shoutout to Joanie for choosing to review her Annoying Spastic Eyelid. Spoiler alert: It gets a 0.

A second Shoutout to Joanie for doing a perfect imitation of a broadcaster in her episode 80. 🚨BREAKING NEWS🚨

Shoutout to Clare for getting that perennially hated, but somehow never quite forgotten, Vanilla Ice hit stuck in my head with her episode 145. Ice, Ice Baby.

And now, on to the winners. But first, some honorable mentions:

50. Interview with Chris Martin of Coldplay! by BeyondRhythm
This fun, nicely spliced “interview” with Coldplay’s frontman kept us entertained for the full 90 seconds.


76. What makes you happy? by Poegosi The Poet
In times of trouble, Poegosi comforts us with this ode to drinking. There seemed to be a lot of drinking talk this week among bleaters, and not just on the Brewtiful Mind microcast.


Third Prize:
182. Kottabos – An Old Drinking Game by SnippetsWithSophia
Who knew drinking games were invented by the actual greeks, and not their modern(ish) day Animal House imitators? We just might give Kottabos a try at our next soiree, all the while keeping the appropriate social distance, of course.


Second Prize:
289. Hypothetical Musicians In Quarantine by Music and Peace
Beyond being a solid episode of musing about musicians under lockdown, Addie gives us the wonderful, and quite welcome, analogy of 2020 as a restart your computer year. Remember folks, “It’s just a little reset”. We can only hope.


Grand Prize:
193. Stockpile your VODKA! “Vodka can make Hand Sanitizer” – False by Doctor Irish
The Doctor is in with this myth-busting episode about the use of distilled spirits to kill the evil spirits on your hands, otherwise, know as germs. Bottom line, unless your Vodka is actually moonshine, you may want to splash it down your throat instead of rubbing it between your palms.


Thanks again to everyone who was part of our week at ykyz, and don’t forget to follow us on twitter @YKYZHaveYouSay and like our Facebook page.