Tag: microcasting

Why You Should Microcast While It’s Hot!

Everyone today has a YouTube channel, podcast or even a streaming show they push. It is the future of entertainment and nothing will change that. Today the average person can make money from the comfort of their own home by simply making a video and monetizing. Due to the increase saturation however, the market has become almost impossible to jump into. It has adapted the “Rockstar” concept of needing an immense amount of luck to achieve success.

That is not the only thing standing in your way either. YouTube’s adpocalypse and more have hinder even the best YouTuber’s ability to capitalize on advertising. Creators have now adapted to a whole new marketing scheme that goes far beyond Twitch and even Twitter. YouTubers are now streaming on Twitch, Streamers are now reviewing games on YouTube, the industry is changing everyday. New ways of standing out themselves are being saturated.

So now is the time. Depending on the video, it can take an entire day of editing to post content, just for it to be taken down due to rule violations. That’s where YKYZ.com comes into play. Free speech and content creation over the last couple of years has been blockaded behind rules and fear. “I can’t post this video because I’m on my final strike, and could lose my channel.” “This is too political to post, so I’m staying away from it.”

Have your say is so much more than a slogan, it’s a philosophy. You can report long form news on your favorite platform, but why not bring it to a place you can speak freely as well. Watching your tongue to keep your subscriber count up? Let them know they can come to ykyz.com for a little extra conversation where you present how you FEEL about a topic. Everyone reports the news, make your fan base interact with it. Interact not behind a keyboard, but in front of a mic for all to hear.

Most sports seasons are on hold or completely canceled right now. Maybe you do not have enough news to make a normal twenty minute video? Bring it to YKYZ and microcast it. Content should not be hidden behind quantity. The most important things ever said happened in less than ninety seconds.

Microcating is the future of content creation. It can not only be an add on to a service you already offer, but the home to your thoughts and feelings. A home to your new fan base.

Cast of the Week XV

CotW XIII
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwxv

And now, without further ado, I’m handing things over to u/Mattasher for the winners of Cast of the Week XV (The Quiñcenero):

But first, some shoutouts.

Shoutout to Kayla (Violaceous Curiosity) for trying her hand (or voice) at the cold opener. Together we are exploring this new micro podcasting space.

Shoutout to MyNameIsQuest for the intriguing teaser episode The Spot. Everyone loves a good treasure hunt or vaunt opening tale, just don’t let us down like Geraldo.

Shoutout to our own Teresa (ThatOneGirl) who took over the Astrocast By Diz microcast to give Aries their due (and do’s).

Shoutout to Joanie for the bold and brave decision to review her own face in episode 93. Rambling About my Ugly Face

And now, on to the winners! But first, some honorable mentions:

35. But How are YOU doing? by jen.again
Good old Jen checks in with all of us in this friendly, nicely scripted episode.

153. Vinegar by Brown Skin Pearls
Clare examines the idea of using vinegar as a skincare product and concludes with a gentle reminder that when it comes to applying things to our body, we might want to leave the chemistry to the chemists, a reminder that seems particularly relevant right now.

148. Own Your Choices by Voluptuous Voyager
In this easy to listen to episode, Asi the Voluptuous Voyager introduces an expression that captures the distinction between where we land, and where we stay.

And now, the winners of CotW XV

Third Prize:
193. Paul Bunyan And Pancakes by SnippetsWithSophia
Sophia goes over one of my favorite characters from childhood, the tall tales of Paul Bunyan. Everything about this legendary lumberjack was supersized, including the story, Sophia tells about frying up pancakes in an acre-sized griddle. Grab a pick and pluck along with this giant microcast episode.  

Second Prize:
108. Fast Facts: IPA’s – A Brewtiful Mind by A Brewtiful Mind
Micah opens with a teaser of an upcoming episode, then goes all fast and furious on us with facts about India Pale Ales. This 86 second episode would have to be rated with an IBU of 0, given the smooth delivery and how easily Micah makes the info go down.  

Grand Prize:
10. My job isn’t real and the gaming industry is a joke by Maleficent Gaming
Our grand prize winner this week is from Lilith, who has just the right mix of personal experience and hard data in this episode about the gaming industry in her home country of Serbia. Lilith takes us into her narrow and misunderstood professional world, and leaves us with a broader understanding of how it fits into her countries overall economy.

Cast of the Week XII

CotW XII
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwxii

Here are the winners of Cast of the Week XII.

But first, some shoutouts:

Shoutout to our newest members of the 100 club: Andrew Steiner of Steinerland and Brian Thornsburg of Ranting and Raving. Put on your monogrammed green jackets, light up a cigar, and welcome to our exclusive club.

Shoutout to Sophia for spicing up our first week of March Madness with several episodes about the strange human custom of intentionally consuming things that burn our mouths.

Shoutout to Joel for finding a way to make a cast even more micro with his Bleat March Madness – The Micromicrocast. Unfortunately, I had to listen twice to realize the feeling of micro-deja-vu was well earned.

Shoutout to Kayla aka Violaceous Curiosity for jumping hard into March Madness with some well-done swaps.


Before we get to the winners, here are the honorable mentions for this past week.

15. Pumped Up Kicks by BeyondRhythm
He gives us the background on Foster for the People’s wonderfully cheerful song about teen angst with an imaginary(?) body count. Props to Cyannade for ending this episode the best possible way, with that maddeningly catchy whistling.


38. Earn online with the right chair by Poegosi The Poet
Microcasts call for micro topics, and Poegosi gets that right in this lovely little episode about finding just the right chair to keep you comfy, but not so comfy that you drift off. For my own part, I recommend adding a recliner to your office to give yourself a dedicated napping chair.


And now, on to the winners:

Runner-up:
124. To my wife by Aspie and Proud.
Elsa penned, then pronounced and posted this perfectly lovely ode to her partner. Well done and well within the spirit of March Madness experimentation.


Grand prize:
159. Use Headphones for this exercise by Doctor Irish
The good doctor picks up the top prize with this audio experiment, complete with show notes in an informative reply. We also strongly recommend listening to episode 160. Try this -Ambient Sound- Story Time an Audio Experience. Which uses background noises to great effect.


You may have noticed that we only gave out two prizes this week, yet we promised three during this month. In a moment of mixing things up ourselves, we’ve decided to give at least one prize next week to a swap cast, and offer a bounty to both the swapper and the swappe for double-dipping fun. Stay tuned to ykyz and don’t forget to get weird this March while you still can, it’s back to gray jackets and Cisco’s hold music next month.

Cast of the Week X

CotW IX
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwx

First, some shoutouts:

Shoutout to Astrocast by Diz for dropping her magic number 100. Allow Me to Reintroduce Myself

Shoutout to Music and Peace for giving ykyz its first serenade (and we’re just going to pretend it was for us). Addie’s episode 197. Take 7 – Original Music, Here’s A Serenade showcases her lovely voice and is a must-listen. Twice.

Careful watchers of CotW will have noticed that while many multi-part episodes have been nominated, none have won a grand or second prize. This isn’t for lack of good episodes that were part of a series, it’s more a reflection of the trickiness of selecting a single episode out of a series, or giving an award to a series that may not be done yet, or whose start or finish date may not coincide with the previous week.

All that said, we want to shoutout several well done multi-part series that are either in progress or done. In particular, we send a Shoutout to Just Thinking Aloud for his episode on End of our Universe pt1 – Heat death, which gives a detailed yet friendly introduction to this fascinating topic, a Shoutout to A Brewtiful Mind for his well-researched series on Monks and Beer, and a giant Shoutout to The Broken Down Starship’s fantastic series on the fake moon landing conspiracy theory. This series by James is a perfect example of using the microcast format to give multiple self-contained snippets that build on each other in service of exploring a single, larger, topic.

And now, on to the winners. But first, some honorable mentions:

78. My Father – A Hero and A Villain  by Voluptuous Voyager
This tightly scripted, emotional yet contained, episode by Asi is a lovely gem of personal reflection.


128. Money Vs. Time by SmartMoney
In this smooth and well-paced episode, Becky explores the tradeoffs between working more (or for more) versus having more money by spending less on “all the things”.


103. MSC Cruise ship crashing into the pier by Dancing Bartender
This detail-rich episode gives a (likely) explanation of what happened in a now-infamous video of a cruise ship docking with full force right into a pier, and another ship, in Venice. We recommend watching the video while listening to the episode.


99. ATTENTION – MERCURY IS NOW IN RETROGRADE by Astrocast by Diz
This innovative episode by Diz begins with a bomb siren alert and warns us of the dangers of Mercury’s movement into retrograde. Diz warns us to expect higher levels of ghosting. If only we had a little more context as to why this truly cosmic event means we shouldn’t update iTunes during the retrograde, which IMO has been solid advice for at least the past five years.


120. Manorial Food Rights by SnippetsWithSophia
Sophia delivers yet another fascinating, well-researched microcast episode with this look at “banal” laws, applied to peasants by lords in the middle ages and lingering until the period when heads began to roll, literally.


And now, without further ado, the winners of Cast of the Week X.

Runner up:
38. Stouts and Porters, Are They Different? by A Brewtiful Mind
Micah takes second prize for this insightful episode explaining the history, and difference, between two interrelated types of dark ales. Framed with the perfect short intro and outro music, Micah sticks the landing right at 90 seconds with just the right tidbit of info.  


Grand prize:
152. Bloodbread by ThatbeardedSwede
In this episode, ThatbeardedSwede is truly at the top of his game. In just 70 seconds, Fredrik gives us an informative look at bread made with animal blood as the liquid ingredient. Fredrik packs in a detailed description of the bread, its historical context, an insightful quote by the late, great food critic Anthony Bourdain, and a personal reflection on eating it as part of a meal growing up.

Cast of the Week VIII

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https://www.facebook.com/ykyzHaveYourSay

Feel free to like or follow or whatever it is one does with, or to, a Facebook page.

u/Mattasher writes:

Before we get to the prizes, we have a number of shoutouts this week to those who made our week:

Shoutout to all those who joined the 100-club this week:

Clare with Brown Skin Pearls
Geraldine with fashionmusings
Janet with SnippetswithSophia
Joanie with CatGuruJoanie
Noah with Doctor Irish
Rebekah with SmartMoney

Shoutout to the two established users who booted up new microcasts this week. Joel kicked-off Wrestling with Football (about the new XFL league) and Noah crossed over into new territory with Imperfect Reviews.   

Shoutout to @ndrewSeiner for finding his groove as the microcast equivalent of dropping a tab. Always be mindful of set and setting before tuning in!

One final Shoutout to SmartMoney for launching up my new favorite channel c/dumbcriminals

And now, on to the winners.

But first, some runner’s up:
92. Chapped by Brown Skin Pearls
Perfect for this time of year, Clare goes through the basics of chapped lips and how to handle them.


52. Biscuit Lashes by Black Girl Baker
Somehow the transition from talking about grating butter to a discussion about fake lashes just… works.


104. Adulting…Easier Than a Spreadsheet by SmartMoney
Becky gives us some basic advice on how to manage money without having to plot out every cent we spend. If you have 68 seconds to spare, I recommend spending it listening to this helpful episode.


104. DO NOT NAME YOUR CAT THESE NAMES – very serious by CatGuruJoanie
This very serious episode introduces us to the many bad cat names Joanie has encountered over the years, and Gary, which is definitely the best name, not the worst.


WINNERS:
Runner up
89. The Blank Page by Life Bites Podcast
Conner’s meditation on staring on a blank page takes the runner-up spot this week. This tightly crafted episode introduces us to the enemy and leads us on to victory over the creative void.


Grand prize
93. MM’s And The U.S. Presidents by SnippetsWithSophia
This week’s grand prize winner is Sophia’s well-paced, well scripted, well-researched episode on the one box of M&Ms that recipients will want to keep around for a long time. This delightful episode alone might have been enough to bag the top prize, but Sophia complimented it with several other well researched and interesting episodes about food and the halls of power. You can find them all here:


https://ykyz.com/f/foodinhighplaces

Cast of the Week VII

CotW VII
u/Mattasher writes:

Before we get to the prizes, we have a number of shoutouts this week to those who made our week:

Shoutout to jen.again for kick-starting my new favorite channel, c/ihateitwhen. Jen’s complaint about tissue boxes may be the most gloriously relatable first world problem I’ve ever heard.

Shoutout to Black Girl Baker who’s finding a great groove with her one-two punch of baking and “tea”.

Shoutout to CatGuruJoanie who has been experimenting with YouTube-style quick edits of her audio. Though not right for everyone, this technique is working well for Joanie’s cast.

Shoutout to ThatBeardedSwede for keeping casting alive on Reddit with a dedicated channel to microcasting.

Before getting to the main event, we hereby recognize a few runners up this week:

76. Thoughts on fake pockets? by fashionmusings
Gem clearly hit a chord with this discussion of fake pockets, an endless source of complaints for my own daughter.


79. Baby Steps by Life Bites Podcast
In this thoughtful meditation on moving forward, Conner reminds us that “You can go for miles, just taking baby steps”


69. Chicken McNuggets vs Vegan Nuggets by SnippetsWithSophia
Sophia’s episode about everyone’s favorite finger snack as a kid makes us wonder how much actual chicken is in McNuggets.


And now, on to the winners!
Runner up
54. What is Chinese Astrology? by Astrocast By Diz
In this timely episode, Diz explains the Chinese system of years and animals, including the nifty trick of asking someone’s zodiac animal as a sly (but not foxy, that one’s missing) way to figure out their age.


Grand Prize
86. Attachment by CatGuruJoanie
Joanie, with a hit tip to Violaceous C, brings the receipts for what many a cat owner has long suspected. Namely, their cats actually do love them, they’re just chill in how they show it. With well researched and tightly delivered episodes, we’re quickly becoming “Securely attached” to Joanie’s excellent microcast.

Community Ideas on Ways to Promote

There are many different ways to promote yourself and your microcast. What works for one person might not work for another. It’s about trial and error to see what works for your individual brand. We would like to make this post an ongoing, ever-evolving directory of sorts that we as a community can share ideas and/or tips on how we are promoting; what has worked, what has not.

Social Media

One of the greatest tools you have at your disposal when it comes to gaining more exposure is social media platforms. Using places like Twitter, Instagram, Facebook, or even YouTube can help you reach a large audience. If done correctly, this is where you could gain a lot of new followers/listeners. There is a blog post about how to promote on Twitter.

Podcast Directories

Uploading to podcast directories is another huge way to get your microcast out there. There are a ton of different directories. There are blog posts that explain how to upload to several of these directories already. I hope to keep adding to those as time goes on.

A few directories you could try (if there is an issue with uploading to a directory, please let us know):
Itunes
Google Play (U.S. and Canada)
Spotify
Stitcher
Podchaser
TuneIn
Ipodder
Listen Notes

Joining Podcasting Communities

Joining podcasting communities is another great tip. This can help you to not only network but gain insight into how others are promoting their podcasts. There are probably a fair bit of dedicated forums, Facebook groups, or even subreddits that are dedicated to this very thing. Feel free to let us know any of your favorites.

If you have anything you would like to add, feel free to leave a comment.

Cast of the Week VI

CotW VI
You’ll find all the nominees for this week at https://ykyz.com/c/na?faveOf=cotwvi

u/Mattasher writes:
Before we get to the winners of Cast of the Week VI, I’d like to send some shoutouts to folks who made our week this week:

Shoutout to Conner u/lifebitespodcast who brought in Paul Sating, our very first AmA guest. For more information about our AmA program, send us an email.

Shoutout to Joanie, who opened up a second microcast under the name CriminalCreatures, to help answer the age-old question of when should pigs be hanged for their wrongdoings.

Shoutout to Violaceous Curiosity, who took the bait from last week’s edition and seeded the definitively NSFW channel, MFK. A reminder to everyone that you can start new channels anytime you like, on the fly. Just type in the channel name at the end of the URL and go.

And now, on to the winners. But first, the runner’s up.

Ep 44 How a Gemini Takes A Compliment- Skit by Astrocast By Diz
In this fun mini-skit, Diz does her best to peg Gemini’s, and asks that other age-old question, “What grown man wears Sketchers?” I’d also recommend Diz’s other astrological one-act episodes.


EP 62 Drug Smuggling on a cruise by Dancing Bartender
In this episode, the Dancing Bartender tells the story of some Canadians who smuggled more than a little cocaine into an Aussie port of call, wherein their party comes to an abrupt halt.


EP92 IKEA by ThatbeardedSwede
When Fredrik started his microcast, I expected it would take no more than a week to get to the main event, IKEA, and soon after that I expected our favorite Swede to go off-road and leave behind his Nordic Kingdom as a topic. Instead, Fredrik found nearly a hundred fascinating episodes about life in Sweden before hitting his informative IKEA ringer and shows no signs of deviating from a topic that’s proved to be much richer than I ever expected.


And now, on to the winners:
Second Prize
Ep52 Twinings Tea – Drink Like A Royal by SnippetsWithSophia
 In this well researched, perfectly scripted episode, Sophia takes us on a historical journey into the origins of British tea and tells us how to drink like a Royal, so long as we’re willing to part with a few Pounds and put up with the pungent smell of Earl Grey blend.  


Grand Prize
Ep23 Black Tax by Asi Voluptuous Voyager
In this episode, Asi discusses the tricky dynamic when family ties are turned against children who manage to escape from poverty, and now-grown-up kids are morally blackmailed into paying a “tax” of financial gifts to those left behind.

Asi’s episode is wonderfully specific in its details, yet universally understandable in terms of the emotional dynamics it sets up, and, as I know from personal experience, this is a phenomenon that extends well beyond the black communities of South Africa.

Cast of the Week V

CotW V winners
You can find all of the nominees for this period at: https://ykyz.com/c/na?faveOf=cotwV

u/Mattasher writes:

Before we get to the winners, some shoutouts to people who made our week this week:

Shoutout to Violacious Curiosity for kick-starting my current favorite channel WhichIsWorse. Takes me back to the many hours I spent playing this exact game with friends. Now who’s going to start a channel for that more adult, three option game, let’s just call it MFK? 🙂

Shoutout to Mia for the cool stickers and offer to help others with their custom art.

Shoutout to the Microcasting sub-reddit, founded by our favorite Swede Fredrik.

Shoutout to Joel for the awesome video https://www.youtube.com/watch?v=aO_G_t-jSbE&feature=youtu.be


And now, on to the winners. But first, a handful of honorable mentions.

E34- Romantic Movies by Asexual Asa
Asa rolls her eyes and expresses her discontent with the literary shortcuts taken by so many romantic movies.


Ep9 African pride by Asi Voluptuous Voyager
In this fascinating episode, Asi tells us about the African tradition of fattening rooms for female fiancées. Who knew?


Ep.54 – The People You Meet off Craigslist by Life Bites Podcast
In this tightly narrated episode, Conner takes us through the various steps that make up the single serving transaction of buying something from someone on Craigslist.


EP56 Fcat or Fiction – Crossing One’s Path by CatGuruJoanie
How did black cats become the stuff of nightmares? Joanie gives us a brief history lesson, complete with spooky music. This one might have taken the top spot if it had more details about how black cats came to be associated with witches and bad luck.  


And now, on to the winners.

Second Place:
Ep93 Where’s The Drummer? by Music and Peace
Another well researched, info packed, interesting episode from Addie. In this episode, we learn how The Beatles pioneered the drummer as a properly spotlighted member of the band by putting Ringo up on a raised platform, a tradition that continues until today, and, I might add, has been taken up to 11 by modern drummers like Tommy Lee.


Grand Prize:
EP76 The Era of VHS by The Broken Down Starship
This pure nostalgia play about the days of VHS rental touched a nerve with many of us. Packed with details, James brings you right back into the days that inspired Clerks. Careful though. As James puts it himself, Nostalgia is a heck of drug.

Cast of the Week IV

CotW IV winners!
You can find all of the nominees for this period at: https://ykyz.com/c/na?faveOf=cotwiv

u/mattasher writes:
And now, without further ado, here are the winners of CotW IV.

But first, some shoutouts:

Shoutout to Doctor Irish, our Rookie of the Week. The good Doctor blasted through his first level requirements with dozens of high-quality episodes and great community engagement. We were prepared to offer a Rookie Referral bonus to whoever got the doc to pay us a house call, but it turns out he found our job ad directly.

Shoutout to the Dancing Bartender, who was lost at sea for over a week. Good to see him back and contributing more tales of tall ships and life at the corners of the map labeled “Here be monsters”.

Shoutout to CatGuruJoanie for our new favorite intro/outro. You make us purr with delight, and meow like little kittens.

And now on to the CotW winners.

But first, a suggestion. If you are having trouble remembering the best episodes of the last week to nominate, we recommend using the “favorite” feature to Heart your top episodes each week. That makes it easy to review what you liked best, just go to https://ykyz.com/f/YourUsername to look back over your faves.

And now on to the CotW winners.

But first, here are the runner’s up:

EP44 protest dressing by fashionmusings
A follow up to last week’s winning entry about fashion police, this one might have taken a top prize again if she’d included some nice juicy examples of specific protest wear.


Ep.5 What is an American? by Alba of The Culture Mix
This brief but thoughtful episode asks the question in its title and gives a few ways to look at it.


Ep 14 Horoscopes vs Astrology by Astrocast By Diz
Diz gets us up to speed with a detailed definition of Astrology and Horoscopes in this content rich, well recorded microcast episode.


And now, on to the CotW winners:
Second prize:
In “Song Reco”, Music and Peace tells the tale behind one of the most famous folk/blues songs of all time. Packed with detail but not overwhelming, Addie’s recommendation takes us back to song’s origins in the 30’s, then forward to the 60s when it became a monster hit for The Animals. Don’t spend your lives in sin and misery, tune in to Addie’s Music and Peace microcast instead.


Grand prize:
There wasn’t much debate about which episode deserved the top spot this past week. Our favorite Millennial Jonathan nailed it with his creative, high effort, perfectly executed episode titled “Grocery”. In just 90 seconds, Jonathan takes us on an epic coffee run that goes from home to the grocery to the annoying self-checkout lane, complete with sound effects and mega stuff Oreos. His checkout total for coffee plus extras may have hurt his wallet, but he’s going to be just fine after taking home this week’s Grand prize.


Thanks for another great week of episodes at ykyz!