I have heard several creators at YKYZ mention they do not know where to start with marketing their microcasts. That’s right I called you creators. This is the first step in gathering a following. It’s time to stop being humble. It’s time to realize you’re creating content. It’s time to take pride in what you post here because you’re using a creative side that so many say they wish they had. What does this have to do with the “call to action”?
Many people take this important step for granted. I have watched creators on other platforms miss this vital step and disappear. Casters on YKYZ have asked where to share their content when there’s no one they can share it with. I and the blogging team, I am sure, can help with that. The first step, however, is never wasting the individuals you reach out to.
Call To Action – a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Never assume a listener or viewer is going to “like, follow, and subscribe” just because they like your content. Take YouTube for example. How many creators pop up in your recommended feed that you watch semi-regularly? How many of those creators do you actually subscribe to? This is where the CTA comes into play.
Content is everywhere. Creators are everywhere. Every market is saturated with content creators, and consumers have become detached from the need to follow you. Most of the time, your content will pop back up in their feed without the need to even follow you. This is due to the algorithm knowing what to put in front of them. (I can go more in detail with algorithms at a later time. This itself needs a whole article just for it.) Your job as a promoter is to hold the viewer’s hand through the whole process. Do not assume they’re dumb, but assume they’re distracted. There’s too much content around to not be distracted.
“Hey, will you listen to my microcasts? I would really appreciate it.” This triggers a sympathy emotion. Most of the time a person will listen because of that emotion. “That’s really cool!” You did it. You marketed your content a won a view. Unfortunately, you sold a short term goal. We’re all here for the long term goal though. Don’t sell views, sell marketing. You need to look at it as passive income. The income you make without working. It generates on its own. “Hey, will you subscribe to my channel on iTunes? I could really use the help.” This will help put you in the algorithm while also advertise every time you post something. Let the technology that sits in their pocket do all the work for you.
In conclusion, my call to action to you is to change how you look at what you’re offering. You ARE a creator. Take pride in that. Own everything you put in the world no matter how small. You have a gift, do not waste it. YKYZ has given you an outlet that requires little work. Lastly, change your “ask”. The days of asking for views are gone. You’re asking for a commitment. Use their sympathy for a fan, not a one and done. The Call To Action: Your underestimated best friend.