There are many different ways to promote yourself and your microcast. What works for one person might not work for another. It’s about trial and error to see what works for your individual brand. We would like to make this post an ongoing, ever-evolving directory of sorts that we as a community can share ideas and/or tips on how we are promoting; what has worked, what has not.
Social Media
One of the greatest tools you have at your disposal when it comes to gaining more exposure is social media platforms. Using places like Twitter, Instagram, Facebook, or even YouTube can help you reach a large audience. If done correctly, this is where you could gain a lot of new followers/listeners. There is a blog post about how to promote on Twitter.
Podcast Directories
Uploading to podcast directories is another huge way to get your microcast out there. There are a ton of different directories. There are blog posts that explain how to upload to several of these directories already. I hope to keep adding to those as time goes on.
A few directories you could try (if there is an issue with uploading to a directory, please let us know):
Itunes
Google Play (U.S. and Canada)
Spotify
Stitcher
Podchaser
TuneIn
Ipodder
Listen Notes
Joining Podcasting Communities
Joining podcasting communities is another great tip. This can help you to not only network but gain insight into how others are promoting their podcasts. There are probably a fair bit of dedicated forums, Facebook groups, or even subreddits that are dedicated to this very thing. Feel free to let us know any of your favorites.
If you have anything you would like to add, feel free to leave a comment.